3 More Essential Marketing Areas You Should Be Focusing On – - – Instead of Playing Farmville
1/.Dealing with Objections
To become a truly successful marketer you have to learn how to answer objections effectively.
More often than not it would be carried out via your sales copy, consequently you should spend a large chunk of your time talking to potential customers face to face to find out exactly what fears, worries and objections they may have.
Before you sit down to write your sales letter, it is advisable to show your product to several potential customers and simply ask them what questions they might have if they were presented with an offer to purchase it.
This is a simple yet very effective technique to get into your prospects head and tackle all their needs and concerns at the time of purchase. This will make their defenses go down faster than the value of the pound.
2/. Closing the Sale
Which one of those two types of marketers are you?
#1: You very carefully thought through each and every detail of the sales process. You understand how to ask the right questions at the right time and your calls to action timed just right.
#2: When the time to close the sale approaches you suddenly break into cold sweat. Your feet start shaking and also you go into a state of semi panic unsure what to do next.
The customer senses your level of stress, fear, panic or any other sign of inconvenience you may project. It is crucial to carefully plan the whole process of selling from inception to comepletion so you don’t feel lost in front of your prospective business partner.
You must know the art of selling before you write a compelling sales copy, that’s why all the Copywriting Experts always compare writing a sales copy to a door-to- door sales person. You have to get a feel of what it means to be standing in front of the customer to really get in touch with your inner Dan Kennedy.
3/. Long Term Profits
Last but not least, you have to develop robust long term relationships with your existing buyers so they purchase from you again in the future. You need to ensure your customers are ultra-satisfied so they can provide great testimonials as well as numerous referrals.
According to Seth Godin in “The Purple Cow,” the “sneezers” (satisfied customers who recommend your product to their associates and friends) are the key to a successful business. In fact, those “sneezers” may be the only thing that will determine your success, because there is no better ad than a recommendation from a friend.
The Next Step
Once you have carefully examined each and every key marketing area of your business it’s time to take the weakest area and improve it. And when you’re done with it – move to the second worse and work on that one. And the next. And the one after that.
That’s a proven formula to at the very least double any business’ revenue in 30 days or less. Try it and report back on your results here by leaving a comment.
