4 Essential Marketing Areas You Should Be Focusing On… Instead of Playing Farm Ville

4 Essential Marketing Areas You Should Be Focusing On… Instead of Playing Farm Ville

4 Crucial Marketing Areas

You will discover a total of four important areas you should be focusing on if you want to breakout of mediocrity. Whether you are affiliate marketer, network marketer, blogger or freelance web designer – all these skills apply to you. Actually, they apply to anyone who’s even remotely connected to marketing and sales.

90% of Internet Marketers spend 90% of their time on unimportant and unproductive activities. The unfortunate part, however, is that most of them don’t even realize that they’re leaving A LOT of money on the table. I believe that such behavior is actually brought on by the very fact that many of them lack Courage.

Courage of Being Truthful With Thyself.

Becoming Conscious of Your Weakest Skill

The initial step of Personal Development in any area of life and business is admitting that there are areas that require improvement. So that you can become great (or at least above average), you need to find precisely which area needs the greatest improvement.

The same applies for marketing. You have to find out which one of the 4 Key Marketing Areas is the one that needs your immediate attention. Admitting you have a weak point is essential because just like a weakest link in a chain, the weakest skill in the marketing skill set will be the first one to collapse and drag you down.

1. Lead Generation

Lead generation means that you need to attract qualified prospects that can and will invest in your product or service within reasonable period of time (preferably within minutes!)

Lead generation should be very focused. It is not enough to drive traffic – you need to monetize that traffic very carefully. You should spend more time interacting with targeted prospects that are going to provide you with instant revenue to reinvest in other marketing areas.

2/. Authority

Authority Rules. People won’t buy from you unless they trust you, like you and believe that you’re a trusted expert with a helpful agenda.

No one likes to be sold to, right? I bet you don’t like it either. So don’t try to “sell” to others. Take more time becoming an authority in your niche. You need to become a trusted source of information, give advice and provide guidance to those in need.

Only by giving a lot of value you can hope to get something in return. You need to give more than you expect to receive from your prospects. Many of them won’t appreciate what you do, but there will be plenty of those who do, those who will become loyal to you for the work that you do which will eventually lead to a healthy business relationship.

3. Customer Needs

The single biggest mistake you can make is to presume that you know exactly what your prospect’s needs are. Every single prospect is unique. He or she may require the same product as the rest of your customers but his / her REASONS for purchase are Different!

Every prospect is unique, special and different. Each prospect has a different set of dreams than the one before him and the one before that one. You need to have genuine interest in the prospect in front of you. You need to address his every question, worry, need and desire in an unselfish manner so he feels that he has been understood – which is something we don’t get much these days.

4. Sales Copy

This is where you have to address those needs, worries and desires in such a way that the prospect can’t think of a single reason why he shouldn’t buy your product or service.

Moreover, it should describe your product’s benefits in such a way that your prospect won’t be able to imagine his life without it.

Sales copy is usually presented to a qualified prospect. Its job isn’t to “sell” your product or service to a “cold” prospect, its job is to convince the “hot” prospects who are familiar with your product yet hesitate to make the call.