4 Things ALL Articles Must Have – Don’t Forget!

The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site.   It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more.  They would also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

• Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts.  There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

• Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

• Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

• Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

Article Directories Revving Up for New Rules in the Year 2010

Ezine Articles (EZA) is perhaps the best known article directory and most widely used by Internet Marketers. It used to be that you could submit any topic to them, include links how you wanted, and reap the rewards for your content efforts.

But slowly but surely, EZA has been cracking down on marketers – and this may be an inconvenience to you, but it will ultimately provide a better marketing venue for you. Chris Knight, the owner of EzineArticles.com, has implemented new rules that will probably continue to grow in the year 2010.

In 2009, they stopped letting you submit articles about certain topics. For example, you could no longer submit articles about private label rights – because they don’t want to promote the use of PLR to the public. Some people were sorely disappointed when a new rule impeded their progress.

EZA implemented the Premium account where you could pay almost £400 a year for faster service, better reporting, and more convenience perks such as an increased number of resource bio boxes you could store onsite.

Chris Knight is deeply aware of how Google perceives his site. For 2010, he’s considering making a change that will eliminate or hinder your ability to edit your article after it’s submitted and live.

Why will this be done in 2010? Because Google is being told there’s an article in a certain place. If your article is edited (and according to Knight, about 83% are just resource box edits), it ceases to be live, so Google goes there and sees nothing there – making EZA look bad in the eyes of Google’s indexing system.

Other article directories are going to clamping down on affiliate links and spam topics, too. Just like social networks, they fear their site will be slapped by Google if they allow marketers to create a “bad neighborhood” online.

As Knight said in his EZA blog this year, “Our reputation (and the reputation of everyone who participates in the EzineArticles platform/system) is on the line with every single outbound link included on every single article.”

They have to be very careful of where you’re linking and for what reason. Instead of being angry about the new rules they create, why not embrace them with a thankful attitude that this article directory is working overtime to help ensure your content is safeguarded against prevalent spammers and that it maintains its positive reputation in the eyes of search engines everywhere?

Making the Most of Your Ezine Articles Submissions in the Coming New Year

In 2010, you’re going to forget about all the shortcuts you’ve learned on how to game the system with article directories. If you think the founders of these sites are onto you, you’re wrong. They frequent forums and lurk and read and buy the “how to” products too – to stay one step ahead of scheming members of their sites.

Crackdowns are inevitable when things start going wrong. When Ezine Articles started to feel the heat from Google, they clamped down and made some new regulations. So to succeed in 2010, you have to approach your article submissions from an above-the-board viewpoint. Here’s how to successfully submit an article to EZA:

First, stop focusing so intensely on keywords. I’m not saying forget about them – just realize there’s more to a successful article than a bunch of phrases repeated over and over again.  EZA wants articles that present something beneficial to the reader (and Google wants to be able to present a link to your EZA article in good conscience too).

Keywords are important for Google to be able to see what the article is about, so use them, but don’t overload your article so that it’s awkward to digest. It sometimes helps to read it aloud.

Second, pretend you’re the reader and not the writer. What would you hope to learn if you were conducting a search for that keyword? Now you don’t have to give away the farm, but you can’t make it so shallow that it leaves the reader unsatisfied, either. Practice making sure you serve a nice appetizer to your audience so they’ll click through your link for the full course.

Third, remember what you learned in high school about writing a good essay. You don’t have to use formal English rules 100% of the time, but it’s nice if you work on making sure the information flows.

Think of it like this:

· Main idea presented in the introduction

· A couple (or few) paragraphs of supporting statement

· Conclusion that sums up the information

· Call to action – this one’s added especially for marketers and should go in your bio box

As long as your article is well organized, informative and creates curiosity in your reader to learn more, your campaigns should be a success – and you’ll make Chris Knight and his staff very happy to have you onboard as a frequent author.

THE BENEFITS OF ARTICLE MARKETING

Here’s the deal! Article Marketing is a great way to get tons of traffic and load your accounts with tons of cash.

Unfortunately, chances are good that YOU ARE DOING IT WRONG!

Let me clarify that a bit…

Are you following the Gurus of Article Marketing who always say the same thing?

Are you not seeing hundreds of visitors to your articles daily?

Are you not making ridiculous amounts of money from your efforts?

If any of the above describe you – YOU’RE DOING IT WRONG.

We all know one of the great things about the Internet is that there are so many different methods of making money but one of the best methods of making money has to be Article Marketing.

On the most basic level, article marketing is the process of writing short articles, usually 400-600 words in length, and submitting them to different types of websites across the internet. Notice I said, “…different types of websites,” and not, “different article directories.” One of the very first mistakes t click on the hyperlink(s) and end up on your website. The more people that find and read your articles, the higher the chance of getting targeted traffic to your website.

When you submit to article directories, there is an added bonus. Article directories do not exist for the sole purpose of posting your articles in their directory. When an article is published to an article directory, it is added to a queue of other articles that are “fed” to a multitude of other websites who are looking to the article directory for fresh, quality content.

Soon after your article is published by an article directory, it will be fed to, and found on dozens, hundreds or even thousands of other websites. And the beauty of this is that your article’s resource box is also fed to these other websites. In a matter of a few hours your article and hyperlinks (to your website) are all over the internet…just waiting for hungry searchers to find it, read it and click through to your sales page!

Again, article directories are not the only place you will be submitting your articles. You can also submit them directly to authority websites within your niche. If your article is accepted and published at one of these websites, you will be able to “piggy-back” off their traffic to get even more targeted leads to your website.

Then you will be submitting your articles to the top Ezines related to your niche. Ezines are online versions of magazines. Ezine owners produce these online magazines and send them to their lists of subscribers. Frequently, Ezines will publish online articles written by others (you) within specific niches.

Ezines have the most impressive power when it comes to article marketing. Some of the larger-sized Ezines have massive amounts of subscribers. If your article is published in an Ezine, it is quite possible to get your article seen and read (resource box and all) by literally tens of thousands of people in a matter of a couple of hours.

By creating well-written and properly constructed articles and submitting them to article directories, authority websites and ezines, you will soon begin to see your traffic and sales increasing with each and every article you write and submit. By the time you finish reading this ebook, you will be able to produce these kinds of articles.

Now, I am not going to sugar-coat things here. Proper article marketing takes time and effort. As the saying goes, “You get out of it what you put into it.” If you are going to do this right, then you are not going to take shortcuts and you are not going to cut corners.

Along with your article, you are also allowed to submit a short paragraph or two about yourself, your product and/or your services. This short paragraph is known as your “resource information” and is usually entered into what is called a resource box. Within this resource box, you are usually allowed to include up to three hyperlinks to your website.

The ultimate goal of article marketing is to get a prospect to your website. So, as your article is eventually published on these websites across the internet, the resource box will give the readers of your article the avenue and opportunity to dominate your niche in days

Want some expert advice? I can help you

* I can show you how to effectively sky rocket your website traffic

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* Become an authority

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* I can help you dominate Squidoo With Article Marketing

* I can help you dominate Forums With Article Marketing

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* I can help you dominate YouTube With Article Marketing

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