Direct Response Email Marketing System

Increase Profits and Lower Marketing Expenses With A Direct Response Email Marketing System

Catch the Wave to Greater Profits and Lower Marketing Costs Before Your Competition Does!

With the rising popularity of email and local search engine usage by consumers, a Direct Response Email Marketing System can ensure that your business remains competitive and viable.

What Is Direct Response Email Marketing?

Direct Response Email Marketing (also known as Permission-Based Email Marketing) is an automated email marketing system that allows you to perform ongoing, hands-off follow-ups with your clients and prospects.

If you’re wondering whether or not your clients will respond to this type of marketing, read the important eye-opening facts below.

A survey by Forrester Research revealed that a staggering 79% of surveyed consumers have signed up to receive email from at least one company. A full 75% of those surveyed stated that they read email every day of the week!

The Direct Marketing Association states that every $1 spent on email marketing yields up to $51.45 return on investment (ROI)!

Another recent survey of 55,000 participants, conducted by Decision Direct Research revealed that the number of respondents that visited a web site after receiving an email promotion increased to 62% in 2007! Undoubtedly, the 2008 and 2009 figures will be higher.

These findings were taken from an article that appeared in Ecommerce Times and can be viewed at the link below.

http://www.ecommercetimes.com/story/emarketing/59635.html

These are very compelling numbers for any business owner and cannot be ignored. There are many more studies and surveys that prove beyond a shadow of a doubt that the proper implementation of Direct Response Email Marketing gets results!

Ultimately the results of utilizing such a powerful system will translate into greater client loyalty, increased profits and possibly lower marketing costs for your business.

You will find a complete explanation of Direct Response Email Marketing in this report. If there are any points you don’t understand, you will want to take advantage of the free, no-obligation consultation offered at the end of this report. At that time, everything will be made crystal clear to you.

How Does Direct Response Email Marketing Work?

Here is a step-by-step illustration showing you exactly how a Direct Response Email Marketing System functions.

Step 1: Your customer or visitor comes to your web page. They sign up after seeing the opt-in form that offers a free report or gift in exchange for subscribing.

In the example below, the email opt-in form appears to the right along with the image of a free report.

Your client or prospect simply enters their first name and email address, then click a submit button. The button shown in the example says “Keep Me Informed” as opposed the normal but more mundane “Submit” title.

Step 2: After they enter their name and email address and click the submit button, they are redirected to a “Thank You” page on your website, similar to that depicted in the example below.

The “Thank You” page thanks them for subscribing and instructs them to check their email Inbox or Junk Mail folder for a confirmation email.

This confirmation email includes a confirmation link that the new subscriber must click to actually be placed on the email list. This procedure ensures that they have implicitly requested to be added to your email list and prevents the possibility of unsolicited emails (spam) being sent out.

Notice also that there is a printable coupon on the example “Thank You” page. This is an optional feature designed to increase loyalty by rewarding your new client/subscriber with a discounted or free offer. Your subscribers would print this coupon out, clip it and come in to your establishment for redemption.

Step 3: After receiving the confirmation email and clicking the confirmation link in that email message, they immediately receive a Welcome Message in their Inbox.

This Welcome Message is the first of a preloaded series of messages. They will generally receive the remaining messages once every week. The Welcome Message will tell them what they can expect as a result of becoming a subscriber to your business newsletter.

It will also begin educating them about the products and/or services your business has to offer. The weekly email messages that follow will do the same. These messages can also include…

 Weekly specials and additional discount offers.
 Upcoming community-based events.
 Helpful tips that benefit them as subscribers.
 Surveys and polls.
 and pretty much any type message you wish to convey.

Most importantly, it keeps your business in the forefront of their minds. This is a powerful and proven marketing technique that has been used by large companies and corporations for decades.

You now have the unique opportunity to utilize this profitable marketing technique at a much lower entry point than these large corporations generally pay!

How Do You Benefit?

As stated earlier, effective email marketing keeps you in touch with your current clients as well as potential clients. As an astute business owner, you know that when you stay in the forefront of your client’s mind, they are more likely to do business with you as opposed to doing business with your competitors.

You can instantly notify your clients and prospects of upcoming specials, discounts and events.

To see the true potential, take a look at the example below…

Let’s say you develop an email list of 500 subscribers. You arrange to have an email message sent that notifies them of a special 15% discount on a popular service.

Let’s assume the full suggested retail price of the service is $50 but they will pay only $35 with the discounted 15% offer.

Now, let’s say that only 10% of your subscribers respond by coming to your establishment to take advantage of your discount offer. That’s 50 clients. Now let’s calculate – 50 customers x $35 = $1750 in total sales! Pretty impressive.

Also, this simplified example does not take into account any additional purchases these 50 clients may possibly make! Can you see the power and potential here? It’s no wonder that large corporations have been successfully using Direct Response Email Marketing for decades!

Results like this would make it possible for you to stop paying for marginal and ineffective advertising that yields low ROI. This “increased profits and lower advertising formula” is highly desirable.

What would happen if you could get only 20% of your daily customer traffic to subscribe to your business newsletter?

If you have 50 to 1000 client contacts each day that would give you 10 to 200 new list members each day, 60 to 1200 each 6-day week, 240 to 4800 each 4-week month and over 2800 to 58000 each year!

With this kind of potential, you owe it to yourself, your business, your employees and your clients to at least look at the possibility of implementing a Direct Response Email Marketing System.

Get Valuable Feedback From Your Customers.

This system would also allow you to send out surveys and ask your clients what products services interest them most. This would make it possible for you to save even more by allowing you to effectively recalculate inventory or supply purchases. This is smart marketing and smart business at it’s finest.

We Work to Ensure the Highest Email Delivery Rates

According to Time Magazine, between 40-70% of all emails are zapped (spam filtered) BEFORE anyone has a chance to read them! This is especially true for the four major email providers – MSN (including Hotmail), Yahoo, Earthlink and AOL (owned by Time-Warner).

Additionally, up to 27% of all permission-based email NEVER makes it to the recipient’s inbox?

We take special precautions to ensure high email delivery rates. These precautions range from using the very latest email distribution technology to writing email messages that meet the strict guidelines of the vast majority of email spam filters.

How Can I Learn More About A Direct Response Email Marketing System?

Easy…just call us! Reservations for this valuable service will fill up quickly, so call now to set up your no-obligation appointment.

This is a genuine free consultation and there is no hidden sales agenda and no hype. The free consultation and analysis are designed to honestly reveal whether or not your business can benefit from the implementation of a Direct Response Email Marketing System.