Finding highly targeted people who are serious about service or product that you offer is one of the successful steps to create solid income from your business, because not every click on your website is a good click. I would rather have 100 visitors and 10 buyers per day than 1000 visitors and 1 buyers per day.

So where to get and ideas for your keywords campaign?

One of the free tools is Google keyword tool. Just Google “Google keywords tool” and you will get a link to this simple but powerful tool. What Google keyword does is that after you enter some keyword you will get a several ideas for this keyword which you can use in your title in video, blog post, article or PPC campaign. Many marketers are using this tool so there is no reason why you can not!

Another great tool which I use is Google Wonder Wheel. Probably you hear this for the first time, because not many people are using this effective strategy. I made a tutorial video, but if you type some keyword in Google and on the top left side you click on show options, new toolbar will pop up. If you scroll down you will see a wonder wheel button, click on this button and you will se how this tool works. It will give you a great scheme about another keyword ideas.

Try to get into brain of your buyers, how they think, how they feel when they are looking for your kind of product or service. This is important step, because after you do this, you will see that you have more ideas in your mind on how to find targeted people.

Remember that you need to provide solution for some problem that is in particular market. For example in money making, working from home niche is the main problem that people are not getting the right education and training so your job is to give them or show them where to find solution. When you do this your business will start moving forward and you will start earn some money.

Keyword Density – End Of Days!

There are various and many versions of the keyword density rule. But the one you choose to use is quite frankly up to you. Nevertheless, quite frankly now you don’t need to worry about it too much.

Keyword density is over talked in almost every internet marketing forum. You need 4%, 6% or 8% to get good ranking for your page. We on the other hand are going to look at keyword relevance. Forget keyword density, concentrate on keywords that are relevant to the keyword you are optimizing.

Here are some examples to the rule.

Keyword – baby gifts

1. The keyword baby gifts is placed in each or subsequent paragraph.

2. The keyword is entered 3 times in the first 500 characters

3. The keyword is entered only once in the whole page

You must have heard of these theories before and now for my extras…

1. Keyword variations that act as secondary keywords

2. The keyword has 3, 4, 5, 6, 7 or 8 variations that are included in the text

So What Should You Do?

Just create pages! Leave all the dirty work of analysing keyword density. It’s too much work and it’s fading away fast! You can spend a whole day in just getting this right, the keyword density thing. Plus I have acknowledgment of well-known SEO webmasters who support this fact.

For example, I’ve read you can place the keyword ‘x’ times in a body text. But once I completed the page, how many times would I need to alter the page, in order to match the new density rule? Also I’ll need to re-create paragraphs to get the keyword included after so many characters etc.

This is just a small example of what possible dilemmas that can occur if you get too nitty-gritty with the keyword density rule.

Create pages on the basis of the keyword being placed in the first paragraph, and several times on the page with various relevant keywords throughout the body text. However, place it, if it ONLY makes sense to include it in a sentence.

Myth: Use the 4% keyword density rule. Use the 6% or even the 10%!

Reality: Use a combination of the keyword density rule! Make use of the 10%, 6% and 4%.

Each page is unique and varies heavily. Interchange the density rule so that some pages have the 4%, 6% or even the 10%.There is no real theory to which one works 100% each time. By using different density rules will help you distinguish which one is working for which type of pages.

In rankings every keyword is approached differently by the search engines. Meaning a 6% in one niche may work brilliantly and not in another niche. So going forward keyword density will fade away soon … so be cautious and appear natural.

Keywords are nothing more than words that assemble your site. A keyword is for example ‘car’ = one word. Keyword phrases are more than one word. Such as …

Used cars

Honda car dealer

BMW dealership in London

There’s no mystery, they’re just words!

There is not a single correct way of doing keyword research. I will show you the method I use however it could be possible that your method is better than mine. The method I use is effective for what I do and you may copy the technique if not improve your old one.

Keywords are the essential ingredients to online success. Gathering a large number of keywords and dumping them into your website is not going to work. Remember if you can dump and get success, then every Tom, Dick & Harry can do the same thing thus creating success for everyone.

Keyword density has been taken over by relevance. Keyword relevance is now the right route to success.

You need to have content relevant to your keyword, but it doesn’t stop there. For example… If you have a website about cars, your keywords generally would be:

Cars, new cars, used cars, buy car, car purchase etc…

Here you cannot just build your page using the main keyword ‘cars’. Search engines will also determine other relevant keywords such as auto, automobile, vehicle and motor.

This can cause an overflow effect on ranking as relevance is the number one factor to get high rankings on search engines. Dying are the days for keyword density. Associate words together effectively such as cars with autos in order to be placed high on search engines.

This may go over your head right now, but you’ll understand better as you continue to read, plus I’ll explain some more below.

To get an in dept understanding of relevance go to Google and insert a “~” tidal symbol before the keyword. This can be found above the TAB button, below the ESC and next to the number 1 button.

In our example we shall use ~cars

Other keywords that are relevant are as followed (these will appear in bold):

Vehicle

Autos

Automobiles

Automotive

Motor

At this stage, if you’re smart you’ll be under the impression that keyword research is enormous and you are right. This is what differentiates a good ranking site from a bad one. The use of keywords on a page is  critical to ensure high rankings as well as success.

From the above example, a page about cars, I would use some of the keywords if not all of them. Do you need to include the main keywords in your niche or market? The answer, well my answer, is yes. I work with every possible keyword in the market. But that doesn’t ultimately mean that I will create pages for all the 500 keywords I’ve discovered.

That’s exhaustive!

For example I did a keyword research for a smaller niche. I discovered just under 1,800 keywords. Plus some more brand names that I will be adding later.

Now does that mean I will create 1,800 pages for that niche? Definitely NOT!

The whole idea is to collect a large number of keywords and arrange them for your website. Meaning, creating a full list will show you have covered every possible angle including the main keywords in your market which will ultimately determine the success of your website.

You can come up with different keywords later to add, however adding them systematically to the site could never be easier. As you will have created the full structure of a website, you can branch the new set of keywords into the family tree. Instead of like the average webmaster who will throw in the keywords everywhere as well as anywhere.

I’ll show you an example later.

The concept is to work from the top of your niche downwards to your long tail keywords or vice versa, whatever you are comfortable with.

Ok… let’s look at some long tail keywords.

Let take car insurance that has 103,512 per day searches…

These are the top 10 searches for car insurance…

auto insurance quote – 33,887

auto cheap insurance – 8,938

auto insurance company – 6,629

car insurance rate – 3,773

online car insurance – 1,949

california car insurance – 1,163

online auto insurance quote – 926

low cost car insurance – 674

new york car insurance – 496

cheapest car insurance – 462

Can you see the difference in variations? Now when you build a page, there is one thing you need to remember…. don’t just dump the keyword in there for the sake of it. If it makes sense to include it in a sentence then do so, otherwise don’t.

So which keywords would I use on my page?

I would use the following…

Auto insurance quote, auto cheap insurance, car insurance rate & cheapest car insurance. The whole idea is to include keywords that fit in with the theme of the page. California and New York won’t be relevant to the page unless I’m targeting geographically. Online car insurance can blend into the page, but the idea is not to get carried away by dumping keyword after keyword.

If I over dump keywords then not only will the visitors get confused so will the spiders. If spiders get confused then they won’t place you high in the search engine. They will either place you all the way at the bottom of the search results or not include you at all.

This may sound complex, however you will understand it better when you create a keyword structure for your site and with the example I’ll show you later.

Myth: Don’t use keywords that have less than 500 searches per day. There won’t be enough visitors to profit from.

Reality: Use every possible keyword! This month it may have less than 500 search results, however last month it could have had 1,500 searches?! Did you know that? Cover every keyword in your market regardless of the number count brought back by the keyword research tool as it’s not always correct.

Take the Christmas season for example… millions will start searching for Christmas (season type) products starting as early as September all the way till December itself.

None of the results brought back will be in the keyword tools in the early months of the year i.e. April, May June etc. The number increases as more and more people start buying Christmas products towards December. Can you see the picture emerging? The number increases as the season approaches and it diminishes as the season dies.

Now in January most keyword tools will show the previous month results i.e. December.

So does that mean people will be searching for the same Christmas season items in February or March? No!

Therefore common sense needs to be employed here and beware of what results a keyword tool brings back!

What Is Keyword Research?

Keyword research is the art of finding the keywords your potential customers are using on the search engines, then determining how to incorporate those keywords into your marketing strategy. Through keyword research you can determine what words your customers, and even your competitors, are using most. This gives you an advantage in picking out the keywords you should employ for best results.

Do You Need Keyword Research?

Yes.

More than 20% of the world’s population uses the Internet, this number is steadily growing all the time.

The search engines (namely Google, having a market share greater than the combined weight of every other major search engine) dominate the online time of this steadily growing population and are therefore the most efficient way to tap this market.

What Does This Have To Do With Keywords?

More than just an assemblage of letters, keywords are complex designations, combinations of which make up the phrases that, concisely and accurately, describe your business to search engines and their users.

Keywords each have an array of statistics attached to them, through research and the right tools you can determine these statistics, and the relevance of each to your business goals. Thus working out the keywords that’ll work best for you.

For instance, optimising for a common term that broadly describes your business might mean targeting a widely searched-for term, but competition at that level will be cut-throat. Intensive keyword research can help you to prevent making such tactical blunders in your campaign by telling you the ‘supply and demand’ of chosen keywords.

In addition, broader terms are less likely to bring your website qualified traffic. Keyword research narrows your focus to target specific, and perhaps untapped, niche sectors of your market.

The ‘How?’ of Keyword Research

The biggest mistake you can make when building a list of keywords is making the assumption that you know what your customers are searching for. Chances are that without at least some keyword research you have no idea what words your target market is using to find you.

Doing the research might sound like a time-consuming and frustrating business, but honestly, you need to put in the effort to make sure your website is successful and profitable.

The keywords used by your clients and customers will be ever-changing, requiring regular research to make sure that your keyword list remains effective by keeping up with the trends of your users. This might require that you invest in either keyword research, or a keyword research tool to help keep track of this vital aspect of your online business.

There are many keyword research tools you can find online and you can’t go wrong by investing in one of them.

Some examples of keyword research tools are seo book keyword tool, wordze, wordtracker, keyword elite, keyword intelligence, Google keyword tool and Google Adwords keyword tool.

There are a variety of other tools available if you just search around a bit.

Alternately, I offer keyword research as a service to all our customers.