Website Marketing Consultant » Social Bookmarking http://websitemarketingconsultant.co.uk The Most Effective Website Marketing Strategies for Your Business Wed, 14 Apr 2010 01:47:33 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Facebook Marketing Comes Full Circle http://websitemarketingconsultant.co.uk/facebook-marketing-comes-full-circle/ http://websitemarketingconsultant.co.uk/facebook-marketing-comes-full-circle/#comments Wed, 31 Mar 2010 01:45:17 +0000 admin http://websitemarketingconsultant.co.uk/?p=533 Facebook Marketing Comes Full Circle in 2010
Aren’t you glad that the social networking sites are making it more difficult for marketers t use stealth tactics to market to (and spam) its members?  Even if it’s fruitful for you, it never makes you feel good to deceive customers and annoy the masses.
In 2009, Facebook really took off, replacing MySpace as the marketer’s adult web 2.0 playground of choice. There were some drawbacks, though. You had people complaining that their friends were only talking about business opportunities – and some complaining that they didn’t care to know the personal aspects of their friends lives because they were there to conduct business.
Many marketers decided to clean their friends’ list and open fan pages instead – reserving their official Facebook profile for close friends and family only. Facebook has a lot to ensure their income continues to soar with this influx of non-college students.
Their estimated revenue for the year 2010 is over $710 million. They’ve grown to over 350 million members and that number will continue to soar. While it’s traditionally been a closed site, Facebook is now working to connect its own member content across the World Wide Wide, enabling members to share on their own websites or blogs via Facebook connect.
Facebook will continue to lead the social networking scene when it comes to globalization. It started with a nifty translator that enables you to participate on the site in more than 70 different languages.
One thing is for sure. Facebook’s going to have to find a way to help its members avoid spam. Right now, anyone can send you a message without even having you confirm them as a friend.
That means you’ll get all sorts of spam content – from the long lost relative with the same last name who wants you to pay her $14,000 so she can transfer $1.4 million into your account to the cutesy women who want to chat with you, big boy!
Users of Facebook will be hyper-sensitive to any changes the site makes in regards to the privacy of their content, after 2009’s fiasco of announcing they officially owned your content and then going back on that statement to put out all of the fires that started.
Advertising is rampant on the site, so more marketers will be looking for ways to pay to play there. Right now you can run an AdWords-like campaign on Facebook, targeting individuals by age, location and more. Then you create an ad, choose PPC or pay per impression and track your conversions. Competition for 2010 may heat up, so learn to tweak your campaigns early on.

Facebook Marketing Comes Full Circle

Aren’t you glad that the social networking sites are making it more difficult for marketers t use stealth tactics to market to (and spam) its members?  Even if it’s fruitful for you, it never makes you feel good to deceive customers and annoy the masses.

In 2009, Facebook really took off, replacing MySpace as the marketer’s adult web 2.0 playground of choice. There were some drawbacks, though. You had people complaining that their friends were only talking about business opportunities – and some complaining that they didn’t care to know the personal aspects of their friends lives because they were there to conduct business.

Many marketers decided to clean their friends’ list and open fan pages instead – reserving their official Facebook profile for close friends and family only. Facebook has a lot to ensure their income continues to soar with this influx of non-college students.

Their estimated revenue for the year 2010 is over $710 million. They’ve grown to over 350 million members and that number will continue to soar. While it’s traditionally been a closed site, Facebook is now working to connect its own member content across the World Wide Wide, enabling members to share on their own websites or blogs via Facebook connect.

Facebook will continue to lead the social networking scene when it comes to globalization. It started with a nifty translator that enables you to participate on the site in more than 70 different languages.

One thing is for sure. Facebook’s going to have to find a way to help its members avoid spam. Right now, anyone can send you a message without even having you confirm them as a friend.

That means you’ll get all sorts of spam content – from the long lost relative with the same last name who wants you to pay her $14,000 so she can transfer $1.4 million into your account to the cutesy women who want to chat with you, big boy!

Users of Facebook will be hyper-sensitive to any changes the site makes in regards to the privacy of their content, after 2009’s fiasco of announcing they officially owned your content and then going back on that statement to put out all of the fires that started.

Advertising is rampant on the site, so more marketers will be looking for ways to pay to play there. Right now you can run an AdWords-like campaign on Facebook, targeting individuals by age, location and more. Then you create an ad, choose PPC or pay per impression and track your conversions. Competition for 2010 may heat up, so learn to tweak your campaigns early on.

]]> http://websitemarketingconsultant.co.uk/facebook-marketing-comes-full-circle/feed/ 0 How Will Social Networking Evolve in the Year 2010? http://websitemarketingconsultant.co.uk/how-will-social-networking-evolve-in-the-year-2010/ http://websitemarketingconsultant.co.uk/how-will-social-networking-evolve-in-the-year-2010/#comments Sat, 02 Jan 2010 13:09:33 +0000 admin http://websitemarketingconsultant.co.uk/?p=535 How Will Social Networking Evolve in the Year 2010?
The year 2009 was the year of slaps, smack and strict rules in the world of web 2.0. Social networking sites saw a mammoth rise in membership by marketers, followed by a surge of spammers and eventually got punished by Google for their leniency.
So their slap by the search engines is being passed down to you. Everyone has tightened their belts, restricted certain content, lessened the number of links you can use – and implemented any other rule to prevent Google from doling out the same harsh punishment in the future.
Social networking was once a way for peers to share information and opinions – it’s so much more than that now. It paved the way for marketers to immerse themselves in communities where targeted consumers were lurking, converting peer traffic into click-throughs and sales.
It probably would have been smooth sailing if everyone had done his or her part to provide great content and keep topics above the board. But it’s inevitable that when a good thing surfaces (like web 2.0), spammers and seedy characters will suck it dry of any opportunity it possesses.
Certain social networking sites such as Squidoo, Ezine Articles, Google Knol and Hub Pages have already learned their lesson when it comes to cracking down on spammers and unsavory marketing tactics.
The year 2010 promises the evolution of more niche-specific social networks for people – along with some broad web 2.0 creations that cater to many niche groups. It will be your job to infiltrate these membership areas in a way that helps the community with true value so that you’re branded as trustworthy and not a leech of their online society.
It’s estimated that blatant advertising on social networking sites (like Facebook for example) will reach a whopping $2 billion in the year 2010. So marketers may not have to be as stealth in their promotions as they once were, if they’re willing to pay for the right to be there.
Social networking will also play an important role in on-the-go advertising. Mobile Messaging will evolve into a new sort of social marketing. You’ll be able to designate ad groups that are shown to people while they’re away from, their computer, reaching them on their cell phones.
People are already social networking from their cells – logging into Facebook, Tweeting about their everyday actions. You’ll become part of the common mass marketing strategy already being tested in many markets today.

How Will Social Networking Evolve in the Year 2010?

The year 2009 was the year of slaps, smack and strict rules in the world of web 2.0. Social networking sites saw a mammoth rise in membership by marketers, followed by a surge of spammers and eventually got punished by Google for their leniency.

So their slap by the search engines is being passed down to you. Everyone has tightened their belts, restricted certain content, lessened the number of links you can use – and implemented any other rule to prevent Google from doling out the same harsh punishment in the future.

Social networking was once a way for peers to share information and opinions – it’s so much more than that now. It paved the way for marketers to immerse themselves in communities where targeted consumers were lurking, converting peer traffic into click-throughs and sales.

It probably would have been smooth sailing if everyone had done his or her part to provide great content and keep topics above the board. But it’s inevitable that when a good thing surfaces (like web 2.0), spammers and seedy characters will suck it dry of any opportunity it possesses.

Certain social networking sites such as Squidoo, Ezine Articles, Google Knol and Hub Pages have already learned their lesson when it comes to cracking down on spammers and unsavory marketing tactics.

The year 2010 promises the evolution of more niche-specific social networks for people – along with some broad web 2.0 creations that cater to many niche groups. It will be your job to infiltrate these membership areas in a way that helps the community with true value so that you’re branded as trustworthy and not a leech of their online society.

It’s estimated that blatant advertising on social networking sites (like Facebook for example) will reach a whopping $2 billion in the year 2010. So marketers may not have to be as stealth in their promotions as they once were, if they’re willing to pay for the right to be there.

Social networking will also play an important role in on-the-go advertising. Mobile Messaging will evolve into a new sort of social marketing. You’ll be able to designate ad groups that are shown to people while they’re away from, their computer, reaching them on their cell phones.

People are already social networking from their cells – logging into Facebook, Tweeting about their everyday actions. You’ll become part of the common mass marketing strategy already being tested in many markets today.

]]> http://websitemarketingconsultant.co.uk/how-will-social-networking-evolve-in-the-year-2010/feed/ 0 Social Bookmarking http://websitemarketingconsultant.co.uk/social-bookmarking/ http://websitemarketingconsultant.co.uk/social-bookmarking/#comments Wed, 21 Jan 2009 12:58:23 +0000 admin http://websitemarketingconsultant.co.uk/social-bookmarking/

The Internets most POWERFUL tool

Social-BookmarkingYou are  failing to reach millions of Internet users who might be interested in your product or services. You are ignoring them. They don’t know a thing about you and they aren’t likely to learn.

These are people with varied interests, money to spend, and enough computer know-how to make online purchases without fear. There are millions of them.

And their ranks are swelling every single day.

You, however, aren’t getting through to them.

You may find that hard to believe. After all, you have great search engine placement. You have a good pay-per-click campaign concentrating on all the right keywords. You are using a slew of different ways to tell the world all about your offer. You aren’t messing around!

All of that stuff you are doing? It’s not enough.

Oh, it may be enough to get to many of the same people that you competition is targeting. But it isn’t doing a thing to help you reach a large and almost untapped network of Internet users.

You ARE ignoring millions of people.

These people won’t see you at Google. They navigate the web using various sites providing an alternative to the traditional search engine. They consume information voraciously, are capable of spending substantial sums, and have found a new way to find what they’re after…

So, how are you going to reach them? What are you going to do to grow your marketing power in order to talk to these people who are “off your radar” and completely untouchable using all of the “tried and true” marketing ploys? There IS an answer:

Social Bookmarking and Social Networking! Plain and simple!

What was once a strange little “toy” for bloggers is rapidly maturing into the Next Big Thing. Millions of people are abandoning traditional search engines and directories in favor of social bookmarking services.

That can–and should–put a big lump in your throat unless you have a solid understanding of the social bookmarking phenomena.

Not only are you missing these people now, every minute more users are wandering away from the “old ways” and are joining them. Social bookmarking is changing the way people use the web.

This new user-driven means of categorizing and ranking resources is fluid, flexible, non-hierarchical, democratic and GROWING. It defies our usual expectations about how people can find us and our offers online.

Those who “get it” will undoubtedly prosper. Those who don’t might just find themselves expending more and more effort competing for a shrinking portion of the search engine pie.

And, making matters even sweeter for those in the know is the fact that successful mastery of the social bookmarking scene has Google advantages, too.

Social bookmarking is an all-out phenomena and is growing at a sonic boom clip. Understanding social bookmarking gives you the ability to reach millions of users you might otherwise miss. Properly utilizing social bookmarking gives you an additional edge in more traditional search engine marketing.

Social bookmarking isn’t just some vague idea about how “tomorrow’s users” will be handling the web. It is happening NOW. It is growing DAILY. There are fads and there are trends. The millions of people using social bookmarking services including Technorati, Del.icio.us, and others are proof positive that this is the “next big thing.”

Those who ignore it do so at their own risk. Not learning about social bookmarking is nothing short of surrendering to a changing online world. You simply MUST know social bookmarkers and how to reach them.

As an online marketer, you have always wondered, “What would happen if I could get in on the ground floor of the next big thing? How much could I make? How quickly could I achieve my goals?”

It’s time to answer those questions by gaining the right answers to your questions about social bookmarking!

So, why aren’t you taking action immediately?

You lack the information necessary. That’s the most common reason why online entrepreneurs are failing to utilize social bookmarking’s tremendous growth to their own financial advantage. They don’t understand all of the concepts and they lack key information.

Most marketers, and probably you, aren’t intentionally ignoring social bookmarking. You aren’t giving up because you don’t care or because you aren’t interested. The problem is a complete lack of information, insight and instruction. You want to expand your reach and increase you sales figures–you just need to understand how to do it.

That’s why I am proud to offer a social bookmarking service to help your site get to the top of the search engines in a very short period of time

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