Keywords are nothing more than words that assemble your site. A keyword is for
example ‘car’ = one word. Keyword phrases are more than one word. Such as …
Used cars
Honda car dealer
BMW dealership in North Carolina
There’s no mystery, they’re just words!
There is not a single correct way of doing keyword research. I will show you the method I use however it
could be possible that your method is better than mine. The method I use is effective for what I do and
you may copy the technique if not improve your old one.
Keywords are the essential ingredients to online success. Gathering a large number of keywords and
dumping them into your website is not going to work. Remember if you can dump and get success, then
every Tom, Dick & Harry can do the same thing thus creating success for everyone.
Keyword density has been taken over by relevance. Keyword relevance is now the right route to success.
You need to have content relevant to your keyword, but it doesn’t stop there. For example… If you have a
website about cars, your keywords generally would be:
Cars, new cars, used cars, buy car, car purchase etc…
Here you cannot just build your page using the main keyword ‘cars’. Search engines will also determine
other relevant keywords such as auto, automobile, vehicle and motor. Even though in the UK we call it
cars, in the US it’s referred to as autos. If your page covers both keywords correctly, relating mainly to the
keyword cars, you will rank higher than the average due to using relevant theme keywords within the
content of your page.
This can cause an overflow effect on ranking as relevance is the number one factor to get high rankings on
search engines. Dying are the days for keyword density. Associate words together effectively such as cars
with autos in order to be placed high on search engines.
This may go over your head right now, but you’ll understand better as you continue to read, plus I’ll
explain some more below.
To get an in dept understanding of relevance go to Google and insert a “~” tidal symbol before the
keyword. This can be found above the TAB button, below the ESC and next to the number 1 button.
In our example we shall use ~cars
Other keywords that are relevant are as followed (these will appear in bold):
Vehicle
Autos
Automobiles
Automotive
Motor
At this stage, if you’re smart you’ll be under the impression that keyword research is enormous and you
are right. This is what differentiates a good ranking site from a bad one. The use of keywords on a page is
critical to ensure high rankings as well as success.
21
From the above example, a page about cars, I would use some of the keywords if not all of them. Do you
need to include the main keywords in your niche or market? The answer, well my answer, is yes. I work
with every possible keyword in the market. But that doesn’t ultimately mean that I will create pages for all
the 500 keywords I’ve discovered.
That’s exhaustive!
For example I did a keyword research for a smaller niche. I discovered just under 1,800 keywords. Plus
some more brand names that I will be adding later.
Now does that mean I will create 1,800 pages for that niche? Definitely NOT!
The whole idea is to collect a large number of keywords and arrange them for your website. Meaning,
creating a full list will show you have covered every possible angle including the main keywords in your
market which will ultimately determine the success of your website.
You can come up with different keywords later to add, however adding them systematically to the site
could never be easier. As you will have created the full structure of a website, you can branch the new set
of keywords into the family tree. Instead of like the average webmaster who will throw in the keywords
everywhere as well as anywhere.
I’ll show you an example later.
The concept is to work from the top of your niche downwards to your long tail keywords or vice versa,
whatever you are comfortable with.
Ok… let’s look at some long tail keywords.
Let take car insurance that has 103,512 per day searches…
These are the top 10 searches for car insurance…
auto insurance quote – 33,887
auto cheap insurance – 8,938
auto insurance company – 6,629
car insurance rate – 3,773
online car insurance – 1,949
california car insurance – 1,163
online auto insurance quote – 926
low cost car insurance – 674
new york car insurance – 496
cheapest car insurance – 462
Can you see the difference in variations? Now when you build a page, there is one thing you need to
remember…. don’t just dump the keyword in there for the sake of it. If it makes sense to include it in a
sentence then do so, otherwise don’t.
So which keywords would I use on my page?
I would use the following…
Auto insurance quote, auto cheap insurance, car insurance rate & cheapest car insurance. The whole idea
is to include keywords that fit in with the theme of the page. California and New York won’t be relevant to
22
the page unless I’m targeting geographically. Online car insurance can blend into the page, but the idea is
not to get carried away by dumping keyword after keyword.
If I over dump keywords then not only will the visitors get confused so will the spiders. If spiders get
confused then they won’t place you high in the search engine. They will either place you all the way at the
bottom of the search results or not include you at all.
This may sound complex, however you will understand it better when you create a keyword structure for
your site and with the example I’ll show you later.
Myth: Don’t use keywords that have less than 500 searches per day. There won’t be
enough visitors to profit from.
Reality: Use every possible keyword! This month it may have less than 500 search
results, however last month it could have had 1,500 searches?! Did you know that? Cover
every keyword in your market regardless of the number count brought back by the
keyword research tool as it’s not always correct.
Take the Christmas season for example… millions will start searching for Christmas
(season type) products starting as early as September all the way till December itself.
None of the results brought back will be in the keyword tools in the early months of the
year i.e. April, May June etc. The number increases as more and more people start
buying Christmas products towards December. Can you see the picture emerging? The
number increases as the season approaches and it diminishes as the season dies.
Now in January most keyword tools will show the previous month results i.e. December.
So does that mean people will be searching for the same Christmas season items in
February or March? No!
Therefore common sense needs to be employed here and beware of what results a
keyword tool brings back!
23
Keywords are nothing more than words that assemble your site. A keyword is for example ‘car’ = one word. Keyword phrases are more than one word. Such as …
Used cars
Honda car dealer
BMW dealership in London
There’s no mystery, they’re just words!
There is not a single correct way of doing keyword research. I will show you the method I use however it could be possible that your method is better than mine. The method I use is effective for what I do and you may copy the technique if not improve your old one.
Keywords are the essential ingredients to online success. Gathering a large number of keywords and dumping them into your website is not going to work. Remember if you can dump and get success, then every Tom, Dick & Harry can do the same thing thus creating success for everyone.
Keyword density has been taken over by relevance. Keyword relevance is now the right route to success.
You need to have content relevant to your keyword, but it doesn’t stop there. For example… If you have a website about cars, your keywords generally would be:
Cars, new cars, used cars, buy car, car purchase etc…
Here you cannot just build your page using the main keyword ‘cars’. Search engines will also determine other relevant keywords such as auto, automobile, vehicle and motor.
This can cause an overflow effect on ranking as relevance is the number one factor to get high rankings on search engines. Dying are the days for keyword density. Associate words together effectively such as cars with autos in order to be placed high on search engines.
This may go over your head right now, but you’ll understand better as you continue to read, plus I’ll explain some more below.
To get an in dept understanding of relevance go to Google and insert a “~” tidal symbol before the keyword. This can be found above the TAB button, below the ESC and next to the number 1 button.
In our example we shall use ~cars
Other keywords that are relevant are as followed (these will appear in bold):
Vehicle
Autos
Automobiles
Automotive
Motor
At this stage, if you’re smart you’ll be under the impression that keyword research is enormous and you are right. This is what differentiates a good ranking site from a bad one. The use of keywords on a page is critical to ensure high rankings as well as success.
From the above example, a page about cars, I would use some of the keywords if not all of them. Do you need to include the main keywords in your niche or market? The answer, well my answer, is yes. I work with every possible keyword in the market. But that doesn’t ultimately mean that I will create pages for all the 500 keywords I’ve discovered.
That’s exhaustive!
For example I did a keyword research for a smaller niche. I discovered just under 1,800 keywords. Plus some more brand names that I will be adding later.
Now does that mean I will create 1,800 pages for that niche? Definitely NOT!
The whole idea is to collect a large number of keywords and arrange them for your website. Meaning, creating a full list will show you have covered every possible angle including the main keywords in your market which will ultimately determine the success of your website.
You can come up with different keywords later to add, however adding them systematically to the site could never be easier. As you will have created the full structure of a website, you can branch the new set of keywords into the family tree. Instead of like the average webmaster who will throw in the keywords everywhere as well as anywhere.
I’ll show you an example later.
The concept is to work from the top of your niche downwards to your long tail keywords or vice versa, whatever you are comfortable with.
Ok… let’s look at some long tail keywords.
Let take car insurance that has 103,512 per day searches…
These are the top 10 searches for car insurance…
auto insurance quote – 33,887
auto cheap insurance – 8,938
auto insurance company – 6,629
car insurance rate – 3,773
online car insurance – 1,949
california car insurance – 1,163
online auto insurance quote – 926
low cost car insurance – 674
new york car insurance – 496
cheapest car insurance – 462
Can you see the difference in variations? Now when you build a page, there is one thing you need to remember…. don’t just dump the keyword in there for the sake of it. If it makes sense to include it in a sentence then do so, otherwise don’t.
So which keywords would I use on my page?
I would use the following…
Auto insurance quote, auto cheap insurance, car insurance rate & cheapest car insurance. The whole idea is to include keywords that fit in with the theme of the page. California and New York won’t be relevant to the page unless I’m targeting geographically. Online car insurance can blend into the page, but the idea is not to get carried away by dumping keyword after keyword.
If I over dump keywords then not only will the visitors get confused so will the spiders. If spiders get confused then they won’t place you high in the search engine. They will either place you all the way at the bottom of the search results or not include you at all.
This may sound complex, however you will understand it better when you create a keyword structure for your site and with the example I’ll show you later.
Myth: Don’t use keywords that have less than 500 searches per day. There won’t be enough visitors to profit from.
Reality: Use every possible keyword! This month it may have less than 500 search results, however last month it could have had 1,500 searches?! Did you know that? Cover every keyword in your market regardless of the number count brought back by the keyword research tool as it’s not always correct.
Take the Christmas season for example… millions will start searching for Christmas (season type) products starting as early as September all the way till December itself.
None of the results brought back will be in the keyword tools in the early months of the year i.e. April, May June etc. The number increases as more and more people start buying Christmas products towards December. Can you see the picture emerging? The number increases as the season approaches and it diminishes as the season dies.
Now in January most keyword tools will show the previous month results i.e. December.
So does that mean people will be searching for the same Christmas season items in February or March? No!
Therefore common sense needs to be employed here and beware of what results a keyword tool brings back!
