Quick Guide on Linking Building
Every site needs highly targeted, high quality links, placed in the right spot on the page, with the right anchor text to be successful in Google.
To accomplish this, see below:
Don’t outsource your link building project unless you verify those you outsource to understand your methods and are qualified.
Don’t search for “keyword phrase” and “submit site” in Google. Most, if not all, of the results will be garbage sites.
Avoid three-way linking schemes. They are exactly that: schemes.
Search engines are getting better at detecting and discounting these links. Google in particular has aggressively begun to target and discount three way links.
Don’t just get links to your home page; get deep links to any page you want to rank well in Google.
Don’t use link building software or send mass emails for links.
Don’t give up your editorial discretion. Don’t hire services that ”guarantee” links or allow links added through automation.
Services that guarantee links often have a network of sites they own and it is essentially a sophisticated link farm. Manually approve every link before it is posted on your site.
Don’t raise Google’s red flag by gaining “high volume” of links too quickly and then stop. You want to make sure the number of links matches the amount of traffic you are receiving. Until your site is getting 500 unique visitors per day, I would stick to 5-10 acquired links per day max.
Don’t make linking decisions based on PageRank. Instead, make them based on your visitor’s needs.
Verify the page has a current cache date in Google.
Don’t approve a link request until you ensure the site has not ”faked” their PageRank. Check it with this Fake PageRank Detection Tool.
