Making the Most of Your Ezine Articles Submissions in the Coming New Year
In 2010, you’re going to forget about all the shortcuts you’ve learned on how to game the system with article directories. If you think the founders of these sites are onto you, you’re wrong. They frequent forums and lurk and read and buy the “how to” products too – to stay one step ahead of scheming members of their sites.
Crackdowns are inevitable when things start going wrong. When Ezine Articles started to feel the heat from Google, they clamped down and made some new regulations. So to succeed in 2010, you have to approach your article submissions from an above-the-board viewpoint. Here’s how to successfully submit an article to EZA:
First, stop focusing so intensely on keywords. I’m not saying forget about them – just realize there’s more to a successful article than a bunch of phrases repeated over and over again. EZA wants articles that present something beneficial to the reader (and Google wants to be able to present a link to your EZA article in good conscience too).
Keywords are important for Google to be able to see what the article is about, so use them, but don’t overload your article so that it’s awkward to digest. It sometimes helps to read it aloud.
Second, pretend you’re the reader and not the writer. What would you hope to learn if you were conducting a search for that keyword? Now you don’t have to give away the farm, but you can’t make it so shallow that it leaves the reader unsatisfied, either. Practice making sure you serve a nice appetizer to your audience so they’ll click through your link for the full course.
Third, remember what you learned in high school about writing a good essay. You don’t have to use formal English rules 100% of the time, but it’s nice if you work on making sure the information flows.
Think of it like this:
· Main idea presented in the introduction
· A couple (or few) paragraphs of supporting statement
· Conclusion that sums up the information
· Call to action – this one’s added especially for marketers and should go in your bio box
As long as your article is well organized, informative and creates curiosity in your reader to learn more, your campaigns should be a success – and you’ll make Chris Knight and his staff very happy to have you onboard as a frequent author.
Making the Most of Your Ezine Articles Submissions in the Coming New Year
In 2010, you’re going to forget about all the shortcuts you’ve learned on how to game the system with article directories. If you think the founders of these sites are onto you, you’re wrong. They frequent forums and lurk and read and buy the “how to” products too – to stay one step ahead of scheming members of their sites.
Crackdowns are inevitable when things start going wrong. When Ezine Articles started to feel the heat from Google, they clamped down and made some new regulations. So to succeed in 2010, you have to approach your article submissions from an above-the-board viewpoint. Here’s how to successfully submit an article to EZA:
First, stop focusing so intensely on keywords. I’m not saying forget about them – just realize there’s more to a successful article than a bunch of phrases repeated over and over again. EZA wants articles that present something beneficial to the reader (and Google wants to be able to present a link to your EZA article in good conscience too).
Keywords are important for Google to be able to see what the article is about, so use them, but don’t overload your article so that it’s awkward to digest. It sometimes helps to read it aloud.
Second, pretend you’re the reader and not the writer. What would you hope to learn if you were conducting a search for that keyword? Now you don’t have to give away the farm, but you can’t make it so shallow that it leaves the reader unsatisfied, either. Practice making sure you serve a nice appetizer to your audience so they’ll click through your link for the full course.
Third, remember what you learned in high school about writing a good essay. You don’t have to use formal English rules 100% of the time, but it’s nice if you work on making sure the information flows.
Think of it like this:
· Main idea presented in the introduction
· A couple (or few) paragraphs of supporting statement
· Conclusion that sums up the information
· Call to action – this one’s added especially for marketers and should go in your bio box
As long as your article is well organized, informative and creates curiosity in your reader to learn more, your campaigns should be a success – and you’ll make Chris Knight and his staff very happy to have you onboard as a frequent author.
