Mobile Marketing, Why is it So Important?

September 21, 2011
Well, it’s simple and it can be described as a sort of bandwagon. Some people got on it and everyone followed. Right now the problem is that if you don’t get on it too, you’ll miss out. This is what a lot of companies around the world are starting to learn. Especially big brand names like Sony Ericsson and Motorola. Playing catch up with Apple has seen them release lots of not-so-good mobile handsets when really they should hone in on the good mobiles that they already have.
That’s where mobile marketing comes in. Mobile marketing enables companies in many sectors such as travel and retail to send promotional messages and vouchers via Bluetooth and SMS for example. A direct, targeted approach to connecting with limitless clients.
Importantly, companies such as Facebook announced only a few weeks ago that they see the future as being mobile. According to reports, Facebook is currently seeing great success and very positive results with its dedicated mobile applications. The company now has 150 million active mobile users. Astonishingly it has acquired 50 million of those users since May of this year… See the power mobile marketing can have?
Google’s mobile platform, Android, has seen the creation of many android mobile apps which can be downloaded onto any mobile phone that supports this platform. It presently can not compete with Apple but perhaps one day when it’s more refined, Android will be a real contender.
So – who exactly is turning to mobile marketing. The answer is, any company that you can find promoting its services in some shape or form in the mobile apps stores… Newspapers are beginning to realise for example, that in twenty years its unlikely that many people will still want a printed version but will instead be using some sort of e-book to read the daily news. That’s what makes Apple and its iPhone mobile apps so powerful – Apple can connect to millions of people through its handsets.
“Ok, fair enough”, I hear you say, “but my company can’t compare to the likes of Facebook”… But that’s where you’re wrong, mobile marketing has the ability to reach out to more potential clients and/or create brand loyalty toMobile Marketingensure that your customers will keep coming back.

Well, it’s simple and it can be described as a sort of bandwagon. Some people got on it and everyone followed. Right now the problem is that if you don’t get on it too, you’ll miss out. This is what a lot of companies around the world are starting to learn. Especially big brand names like Sony Ericsson and Motorola. Playing catch up with Apple has seen them release lots of not-so-good mobile handsets when really they should hone in on the good mobiles that they already have.

That’s where mobile marketing comes in. Mobile marketing enables companies in many sectors such as travel and retail to send promotional messages and vouchers via Bluetooth and SMS for example. A direct, targeted approach to connecting with limitless clients.

Importantly, companies such as Facebook announced only a few weeks ago that they see the future as being mobile. According to reports, Facebook is currently seeing great success and very positive results with its dedicated mobile applications. The company now has 150 million active mobile users. Astonishingly it has acquired 50 million of those users since May of this year… See the power mobile marketing can have?

Google’s mobile platform, Android, has seen the creation of many android mobile apps which can be downloaded onto any mobile phone that supports this platform. It presently can not compete with Apple but perhaps one day when it’s more refined, Android will be a real contender.

So – who exactly is turning to mobile marketing. The answer is, any company that you can find promoting its services in some shape or form in the mobile apps stores… Newspapers are beginning to realise for example, that in twenty years its unlikely that many people will still want a printed version but will instead be using some sort of e-book to read the daily news. That’s what makes Apple and its iPhone mobile apps so powerful – Apple can connect to millions of people through its handsets.

“Ok, fair enough”, I hear you say, “but my company can’t compare to the likes of Facebook”… But that’s where you’re wrong, mobile marketing has the ability to reach out to more potential clients and/or create brand loyalty to ensure that your customers will keep coming back.

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