QR Codes

October 11, 2011
Mobio: QR Code use up 1200% in six months
Make way for the next “big thing” – QR Codes. In a relatively short space of time they’ve jumped onto the marketing and advertising scene and, as Mobio’s most recent figures suggest, they’re really increasing in popularity and catching on.
QR Codes (Quick Response) have been around for a while, it really is only lately that they have begun to cause a real buzz among marketing experts. According to recently released figures from Mobio, during July to December of last year, QR code scanning increased a massive 1200%, probably due to a series of high profile marketing promotions that used the tool.
For those who are not too knowledgeable about QR codes, they are essentially two-dimensional (2D) matrix barcodes that can hold significantly more information than a traditional barcode.
Reading a QR code with a camera-enabled smartphone links the user to digital content on the Internet or activates several phone functions including email, IM and SMS, or connects the mobile device to a web browser.
Here are a just a couple of ways QR Codes could be used to engage consumers, build up social media followers or simply provide a bit of fun:
1. Bridge the gap between offline marketing by including QR Codes on marketing elements such as print ads, billboards, window displays, in-store signage and direct mail.
2. Expand product information and company information via QR Codes on product packaging and literature.
3. Get customers on the telephone by creating a QR Code that will automatically dial a predetermined number.
4. Do your staff wear a uniform? Why don’t you add a QR Code to their attire and encourage customers to snap them?
5. Property or Estate agents can also add QR Codes on For Sale signs to give passers by a peek inside.
6. Put a QR Code on company cars – This is ideal for mobile users stuck behind you in traffic.
7. Publishers can use QR Codes on book and magazine covers that will enable the browsing of reviews.
8. Give access to your user manuals in a variety of languages via a QR Code link.
9. Doctor’s waiting rooms and hospital halls can quite easily become libraries with QR Codes linking those waiting to ebooks and other digital entertainment.
10. Why not go the whole way and make your entire business premises into one big QR Code?

Mobio: QR Code use up 1200% in six months

Make way for the next “big thing” – QR Codes. In a relatively short space of time they’ve jumped onto the marketing and advertising scene and, as Mobio’s most recent figures suggest, they’re really increasing in popularity and catching on.

QR Codes (Quick Response) have been around for a while, it really is only lately that they have begun to cause a real buzz among marketing experts. According to recently released figures from Mobio, during July to December of last year, QR code scanning increased a massive 1200%, probably due to a series of high profile marketing promotions that used the tool.

For those who are not too knowledgeable about QR codes, they are essentially two-dimensional (2D) matrix barcodes that can hold significantly more information than a traditional barcode.

Reading a QR code with a camera-enabled smartphone links the user to digital content on the Internet or activates several phone functions including email, IM and SMS, or connects the mobile device to a web browser.

Here are a just a couple of ways QR Codes could be used to engage consumers, build up social media followers or simply provide a bit of fun:

1. Bridge the gap between offline marketing by including QR Codes on marketing elements such as print ads, billboards, window displays, in-store signage and direct mail.

2. Expand product information and company information via QR Codes on product packaging and literature.

3. Get customers on the telephone by creating a QR Code that will automatically dial a predetermined number.

4. Do your staff wear a uniform? Why don’t you add a QR Code to their attire and encourage customers to snap them?

5. Property or Estate agents can also add QR Codes on For Sale signs to give passers by a peek inside.

6. Put a QR Code on company cars – This is ideal for mobile users stuck behind you in traffic.

7. Publishers can use QR Codes on book and magazine covers that will enable the browsing of reviews.

8. Give access to your user manuals in a variety of languages via a QR Code link.

9. Doctor’s waiting rooms and hospital halls can quite easily become libraries with QR Codes linking those waiting to ebooks and other digital entertainment.

10. Why not go the whole way and make your entire business premises into one big QR Code?

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