With the rising popularity of email and local search engine usage by consumers, a Direct Response Email Marketing System ensures that your business remains competitive and viable.

What Is Direct Response Email Marketing?

Direct Response Email Marketing (also known as Permission-Based Email Marketing) is basically an automated email marketing system which allows you to perform ongoing, hands-off follow-ups with your clients and prospects.

If you’re wondering whether or not your clients will respond to this type of marketing, read the important eye-opening facts below.

A survey by Forrester Research revealed that a staggering 79% of surveyed consumers have signed up to receive email from at least one company. A full 75% of those surveyed stated that they read email every day of the week!

The Direct Marketing Association states that every $1 spent on email marketing yields up to $51.45 return on investment (ROI)!

Another recent survey of 55,000 participants, conducted by Decision Direct Research revealed that the number of respondents that visited a web site after receiving an email promotion increased to 62% in 2007! Undoubtedly, the 2008 and 2009 figures will be higher.

These findings were taken from an article that appeared in Ecommerce Times and can be viewed at the link below.

http://www.ecommercetimes.com/story/emarketing/59635.html

These are very compelling numbers for any business owner and cannot be ignored. There are many more studies and surveys that prove beyond a shadow of a doubt that the proper implementation of Direct Response Email Marketing gets results!

Ultimately the results of utilizing such a powerful system will translate into greater client loyalty, increased profits and possibly lower marketing costs for your business.

You will find a complete explanation of Direct Response Email Marketing in this report. If there are any points you don’t understand, you will want to take advantage of the free, no-obligation consultation offered at the end of this report. At that time, everything will be made crystal clear to you.

How Does Direct Response Email Marketing Work?

Here is a step-by-step illustration showing you exactly how a Direct Response Email Marketing System functions.

Step 1: Your customer or visitor comes to your web page. They sign up after seeing the opt-in form that offers a free report or gift in exchange for subscribing.

In the example below, the email opt-in form appears to the right along with the image of a free report.

Your client or prospect simply enters their first name and email address, then click a submit button. The button shown in the example says “Keep Me Informed” as opposed the normal but more mundane “Submit” title.

Step 2: After they enter their name and email address and click the submit button, they are redirected to a “Thank You” page on your website, similar to that depicted in the example below.

The “Thank You” page thanks them for subscribing and instructs them to check their email Inbox or Junk Mail folder for a confirmation email.

This confirmation email includes a confirmation link that the new subscriber must click to actually be placed on the email list. This procedure ensures that they have implicitly requested to be added to your email list and prevents the possibility of unsolicited emails (spam) being sent out.

Notice also that there is a printable coupon on the example “Thank You” page. This is an optional feature designed to increase loyalty by rewarding your new client/subscriber with a discounted or free offer. Your subscribers would print this coupon out, clip it and come in to your establishment for redemption.

Step 3: After receiving the confirmation email and clicking the confirmation link in that email message, they immediately receive a Welcome Message in their Inbox.

This Welcome Message is the first of a preloaded series of messages. They will generally receive the remaining messages once every week. The Welcome Message will tell them what they can expect as a result of becoming a subscriber to your business newsletter.

It will also begin educating them about the products and/or services your business has to offer. The weekly email messages that follow will do the same. These messages can also include…

 Weekly specials and additional discount offers.
 Upcoming community-based events.
 Helpful tips that benefit them as subscribers.
 Surveys and polls.
 and pretty much any type message you wish to convey.

Most importantly, it keeps your business in the forefront of their minds. This is a powerful and proven marketing technique that has been used by large companies and corporations for decades.

You now have the unique opportunity to utilize this profitable marketing technique at a much lower entry point than these large corporations generally pay!

How Do You Benefit?

As stated earlier, effective email marketing keeps you in touch with your current clients as well as potential clients. As an astute business owner, you know that when you stay in the forefront of your client’s mind, they are more likely to do business with you as opposed to doing business with your competitors.

You can instantly notify your clients and prospects of upcoming specials, discounts and events.

To see the true potential, take a look at the example below…

Let’s say you develop an email list of 500 subscribers. You arrange to have an email message sent that notifies them of a special 15% discount on a popular service.

Let’s assume the full suggested retail price of the service is £50 but they will pay only £35 with the discounted 15% offer.

Now, let’s say that only 10% of your subscribers respond by coming to your establishment to take advantage of your discount offer. That’s 50 clients. Now let’s calculate – 50 customers x £35 = £1750 in total sales! Pretty impressive.

Also, this simplified example does not take into account any additional purchases these 50 clients may possibly make! Can you see the power and potential here? It’s no wonder that large corporations have been successfully using Direct Response Email Marketing for decades!

Results like this would make it possible for you to stop paying for marginal and ineffective advertising that yields low ROI. This “increased profits and lower advertising formula” is highly desirable.

What would happen if you could get only 20% of your daily customer traffic to subscribe to your business newsletter?

If you have 50 to 1000 client contacts each day that would give you 10 to 200 new list members each day, 60 to 1200 each 6-day week, 240 to 4800 each 4-week month and over 2800 to 58000 each year!

With this kind of potential, you owe it to yourself, your business, your employees and your clients to at least look at the possibility of implementing a Direct Response Email Marketing System.

Get Valuable Feedback From Your Customers.

This system would also allow you to send out surveys and ask your clients what products services interest them most. This would make it possible for you to save even more by allowing you to effectively recalculate inventory or supply purchases. This is smart marketing and smart business at it’s finest.

Email marketing provides the mechanism by which you will turn potential customers into qualified customers. This is because customer retention goes hand in hand with email marketing. What then constitutes the power of email marketing? You will appreciate it once you have clearly understood it.

(1) Email marketing is very easy to apply

Email marketing programs are aplenty. They cater to the main task of building relationships with your customers. With extreme ease of use and without the need for you to be technically inclined, it provides you with the opportunity to proceed with the completion of your full and smooth management of your marketing campaigns. It is the power of email marketing that makes this process so easy, especially when the simple email is characteristically fast and instant.

(2) Email marketing provides complete interactivity

The email puts you into real-time; interaction and customer feedback are all in real-time mode. Email marketing makes easy the process of monitoring and tracking each email that reaches and sits in your mail box. With email marketing,you are empowered to understand the buying behavior of your customers easily. You will be able to fine-tune your marketing strategy, and direct your goal towards gradually building up precious customer loyalty.

(3) Email marketing is simple and affordable

The email is admired for its inherent simplicity. Email marketing is certainly inexpensive. You will be able to re-assign your savings for other projects on hand. Email marketing programs can thus be devised with special attention to the goal of achieving more conversions. This inexpensiveness factor contributes to the power of email marketing, making it more attractive to apply as a marketing and communication tool.

(4) Email marketing represents a valuable source of information

Through email marketing, customers are able to receive only relevant and useful information, something that they may be searching for. Information transmitted through the email is always unique. Both of the message and dialogue should be specially created for the benefit of customers. It is the power of email marketing that makes it possible to provide the best of both efficient as well as unique services to customers, and in the process, reassuring them that they have good listeners on the other end.

(5) Email marketing makes monitoring of results easy

Email marketing programs can be easily tracked for their results. Different emails sent will produce different results. Certain headlines may be captivating, but outcome may not be favorable, even if created and supported with various bonuses. Results may differ. The ability-to-track feature of the email makes it so easy to enable results for email marketing programs to be monitored, and to provide for changes so as to competently fulfill the objective of increasing future clicks and conversions.

In conclusion, email marketing is undeniably another potent marketing tool. Online marketing has never been much easier. That said, you will need to embrace the power of email marketing. Only thus will you be able to bring your marketing campaign up another level.